About Me
Principal Industrial Designer with 10+ years of hands on experience in creating and producing hardware designs for mission-critical, commercial, and consumer markets. Specialized in communication and video products, responsible for the end-to-end design process from initial product definition to mass production. Demonstrates a proven track record of delivering high-quality results, focusing on developing desirable, valuable, and viable products. Adept at making critical decisions for the team, ensuring an optimal user experience while aligning with company resources and vision.
Experience
Motorola Solutions, Fort Lauderdale, Florida, USA
Principal Staff Innovation Design & Realization / Design Lead 2019- 2023
Public Safety Broadband (PSBB) device business
•Oversaw comprehensive end-to-end programs, managing design briefs, reviews, and staff assignments. Organized and facilitated innovation sessions to ensure the successful delivery of mission-critical and enterprise communication solutions.
•Collaborated with business and competitive analysis teams to identify potential disruptors and analyzed emerging technologies’ applicability to Motorola’s product portfolio and provided recommendations to senior management.
•Led or participated in over 100 customer research sessions in ~4 years throughout North America, engaging with police officers, firefighters, SWAT and federal customers. Facilitated workshops to align teams with customer needs, resulting in successful development of purpose-built products
•Designed the MSI Smart Radio platform, including the APX NEXT – public safety, APX NEXT XE firefighter radio, and NFPA certified radios – APX NEXT XN, APX N30, N50, and N70. These products are tailored for the North America public safety market, with expected sales of over 1 million units and a projected lifetime revenue of around ~$1B/year over 10 years started in 2020.
•Developed a comprehensive software strategy for battery fleet management, introducing features for detecting unhealthy batteries, monitoring storage, and facilitating easy reordering. This streamlined the customer battery management process and generated a new subscription recurring revenue starting Q2 2024.
•Implemented an AI User Manual tool for radio programmers and installers, significantly reducing hours of time spent on document scanning by 80%. Reduced number of battery SKUs in Motorola device portfolio from 84 to 21, resulting in substantial cost savings of over $10 million in APEX and OPEX costs, along with benefits such as streamlined SKU maintenance.
•Created a hardware platform strategy by working closely with ME and EE. Established best practices for device component layout and package guidelines, aiming to reduce device size and complexity while optimizing form factors. This strategic approach promotes component reuse, anticipating a 50% reduction in new component development.
•For the TLK series, conducted a thorough analysis of 300 feature sets from the native Darwin operating system. Successfully reduced around 50 features while maintaining or improving the UX on a very limited hardware, significantly reducing software development effort and expediting time to market.
•Generated diverse concepts and initiated multiple alpha projects integrating video and radio solutions, voice platforms, AI, and AR/VR technologies, resulting in product offerings, patent applications, or publications.
•Structured a Design AI team and facilitated training sessions for designers to master new AI tools
Senior Industrial Designer / Design Lead – Radio Products and Accessories 2014- 2019
•Led projects or supported design teams in Penang and Plantation to develop next generation of go-to-market products targeted at specific vertical market segments including the TLK 100 and TLK 150 consumer radios, Evolve, CLK, and DLR business radios, LEX M20 and L11 series mission-critical portable communications, among others.
•Envisioned the future of commercial and public safety communication: Developed handheld device and accessory concepts which utilized both Land Mobile Radio and LTE communications engines with interfaces that explored gestures, voice control, digital touch screens, augmented reality heads-up displays, haptic feedback, biometric sensors,
drones, and black box analytics. Concepts generated shared at the executive level with the CEO and CTO to determine horizon programs for future development and investment.
•Partnered with UI/UX team and developed a new purpose-built Android-based graphical user interface for radio devices and companion accessories. Developed guidelines for the next generation of products based on research, user interface, and stakeholders’ input.
•Created a new vertical market for the CBRS network that includes on-prem LTE devices and accessories for both portable and mobile applications. Collaborated with channel partners and created an online ordering platform to alleviate out of box experience for customers resulted in customer satisfaction, ease of deployment, and reduce labor costs
•Envisioned and developed advanced mission-critical user experiences by using augmented virtual and mixed reality technologies. Projects and demos were shared with the public
around the world such as Hong Kong Public Safety Conference in 2018
Year to date (December 2023) 25 patents (14 utility) and 20 international design awards (RedDot, IF, Good Design)
General Motors, Warren Technical Center, Michigan, USA Creative Designer Intern, Advanced Design Studio Summer 2013
• Created new business opportunities for urban mobility working with GM design and business planning departments proposed to executive directors and vice presidents resulted
later as a foundation of GM car-sharing program called Maven.
• Participated in GM brand and design strategy projects based on persona development and consumer research.
• Developed Buick transportation design concepts for the Chinese market based on global and regional trends and end-user insights.
Basarsoft, Ankara Turkey Freelance Industrial Designer/ Design Engineer 2012-2014
Basarsoft is an electronic products and software company specialized in navigation systems. Personal project funder
• Developed, prototyped and partnered with Chinese vendors for manufacturing. concepts for disabled patients resulted with government founded products and delivered patients in need all around Turkey
• Formulated innovative design solutions for diverse production projects by collaboration with the R&D department.
Designnobis, Ankara Turkey METU Technocity Junior Industrial Designer, 2011-2012
Designnobis is an award-winning design consultancy.
• Involved in a variety of both long-term and fast-paced production client projects ranging from kitchen appliances to medical products from concept to finalized product including
research&design brief, ideation, concept creation(2d&3d), idea selection&refinement, 3D CAD surface modeling, prototyping, production, and monitoring.
• Involved in a variety of concept development projects. During that time, our team has won over thirty international design awards.
Apsis, Ankara Turkey Ostim Technocity Sarp Group Ankara Turkey Ostim Technocity Freelance Industrial Designer, 2010 -2011
Apsis is an electronic appliances company marketing in Europe and the Middle East. Sarp Group is an innovative product development company funded by the Turkish ministry.
• Developed Apsis Brand Identity direct report to CEO of the company. Produce contemporary packaging and graphics solutions by product-service categorization. (still in
production after 10 years)
• Led a project that manages fleets by a small communication device that resulted in deployment efficiency and cost for installments.
• Formulated design concepts and be responsible for manufacturing products including GPS and navigation products.
B-Plas (Ford), Bursa Turkey Production Internship, 2010
B-Plas is one of the leading car and household plastic component manufacturers in Europe including Fiat, Ford, Honda, etc.
• Worked on manufacturing processes and have been involved in a variety of design engineering projects. Participated in CAD /CAM modeling and CNC tooling workshops
Education
College for Creative Studies, Detroit Michigan
MFA Interdisciplinary Design 2014
Orta Dogu Technical University, Ankara Turkey
BS Bachelor- Industrial Design 2012
Politecnico di Torino Disegno Industriale, Torino Italy
Erasmus-European International Exchange 2011
Awards
•IF Design Awards
honor date May 2023 APX N70 Two-way Radio
•IF Design Awards
honor date May 2023 APX N30/50 Two-way Radio
•RedDot Design Awards
honor date May 2023 APX N30/N50 Series Portable two-way Radio
•RedDot Design Awards
honor date May 2023 APX N70 Portable two-way Radio
•Good Design Awards
honor date Oct 2021 APX NEXT XE PORTABLE RADIO AND XVE500 RSM SOLUTION
•Good Design Awards
honor date Oct 2021 NITRO EVOLVE LTE HANDHELD
•IF Design Awards
honor date Apr 2021 APX NEXT XE Radio and Radio Speaker Mic designed for firefighters
•RedDot Design Awards
honor date Apr 2021 APX NEXT XE Radio and Radio Speaker Mic designed for firefighters
•Good Design Awards
honor date Aug 2020 APX NEXT All-Band P25 Smart Radio
•IF Design Award
honor date Feb 2020 Motorola APX Next Smart Radio
•IF Design Award
honor date Feb 2020 APX Next Radio Speaker Microphone
•Good Design Awards (Chicago)
honor date Dec 2019 TLK100 Two Way Radio
•Good Design Awards (Chicago)
honor date Dec 2019 LexL11 LTE Device
•Good Design Awards (Australia)
honor date Jun 2019 Lex L11 LTE Device
•Good Design Awards (Australia)
honor date Jun 2019 TLK 100 Two Way Radio
•RedDot Design Awards
honor date Mar 2019 Motorola LEXL11 LTE device
•RedDot Design Awards
honor date Mar 2019 TLK 100 Two Way Radio
•IF Design Awards
honor date Feb 2019 Motorola LEXL11 LTE Device
•IF Design Awards
honor date Feb 2019 Motorola TLK100 Two Way Radio
•IF Design Award
honor date 2017 – LEX M20
•Red Dot Design Award
honor date 2017 LEX M20
• 2013 Honda Intelligent Transportation Systems Project (CCS) 1st Prize
• 2012 Central Anatolian Exporters Union – Design Competition Home Furniture 1st Prize
• 2011-2012 Designnobis Team
A’ Design Idea Design, Golden Award, A’ Design Furniture, Decorative Items and Homeware, Silver Award,
GreenDot Product and Concept Category, Honorable Mention,
International Design Awards (IDA), Sustainable Living/Environmental Preservation, Honorable Mention,
Patents
• Portable communication device with a non-touch interface (utility)
Patent date Issued April 21 17, 2022 Patent issuer and number USPAT25822-US-PRI
• Handheld communication device
Patent date Issued May 9, 2022 Patent issuer and number PAT25860-US-DES
• Using a sensor hub to generate a tracking profile for tracking an object (Utility)
Patent date Issued Nov 17, 2021 Patent issuer and number 20210192258
• Detachable Connector for a Communication Device
Patent date Issued Jan 6, 2021 Patent issuer and number us DSC25565
• Carry Case for Portable Communication Device (utility)
Patent date Issued Dec 16, 2020 Patent issuer and number us PAT23292-US-DES
• Holster with Attachment Interface (Utility)
Patent date Issued Oct 22, 2020 Patent issuer and number us PAT23756-US-PRI
• Speaker Grill for a Communication Device
Patent date Issued Apr 14, 2020 Patent issuer and number us D881147
• Handheld Communication Device
Patent date Issued Apr 14, 2020 Patent issuer and number us D881146
• Battery Design
Patent date Issued Sep 11, 2019 Patent issuer and number us PAT22957
• Handheld Communication Device (Design)
Patent date Issued Sep 11, 2019 Patent issuer and number us PAT22791-EM-DES02
• Charger system,base and cell holder (Utility)
Patent date Issued Feb 7, 2019 Patent issuer and number us 20190044353
• Method to Determine Search Area for a Person of Interest Based Upon Past Route Information from Searches (Utility)
Patent date Issued Jan 31, 2019 Patent issuer and number us 20190033081
• Device and Method for Locking in Button Context Based on a Source Contact of an Electronic Communication (Utility)
Patent date Issued Jan 19, 2019 Patent issuer and number us 20190230208
• Mobile Communications Device
Patent date Issued Mar 19, 2018 Patent issuer and number us DSC20393
• System and Method for Content Presentation Selection (Utility)
Patent date Issued Dec 28, 2017 Patent issuer and number us 20180181562
• Force scalable stationary interface control (Utility)
Patent date Issued Aug 26, 2016 Patent issuer and number us 20180059850
• Displaying messages using body-worn electronic display devices (Utility)
Patent date Issued May 5, 2016 Patent issuer and number us 9971560
•Publication: Dynamic Radio Talkgroup Selection Via Keyword Analytics Initiated by a Single Voice Interface Button
Publication date Nov 10, 2020
Personal 😉 IG: @flavann